Redirect WooCommerce /shop/ URL

Paste the following in functions.php:

add_filter( 'woocommerce_return_to_shop_redirect', "custom_woocommerce_return_to_shop_redirect" ,20 );
function custom_woocommerce_return_to_shop_redirect(){
   return site_url()."shop/all/";
}

Replace shop/all/ by the desired link.

Source: https://wordpress.stackexchange.com/questions/211688/how-to-redirect-woocommerce-shop-url